70s Roubaix Organic T-Shirt

The Brooklyn Chewing Gum cycling team made its name during the 1970s and early '80s. It was an Italian team built around results in the classics and achieved success mainly in the form of four victories in Paris-Roubaix. Each of these victories were courtesy of "Mr. Paris-Roubaix", Roger de Vlaeminck, a Flandrian whose achievements were made even more significant by the fact that his career ran in parallel to that of the great Eddy Merckx.


De Vlaeminck's victories in Roubaix were all the more attractive, subconsciously at least, because he was lucky enough to wear one of the most iconic cycling shirts of all time. The Brooklyn jersey featured an American theme that was adopted via a brand identity campaign by the Italian chewing gum manufacturers that sponsored the team. This striking and unforgettable design gave rise to the now iconic race jersey that is now often voted as one of the most popular to have ever graced the peloton.


My "70s Roubaix" t-shirt shows my own, individual representation of the now-iconic jersey in a graphical, logo based format and pays homage to a golden era of racing across the Pavé in the "Hell of the North".


This t-shirt features a hand screen print that is designed and produced here in my printworks. The two colour print has a super soft, flexible feel and works perfectly in tandem with the 100% organic cotton material.  Completed with a fine ribbed collar, taped neck seam and full side seam construction, superior wearer comfort and shape retention is all but guaranteed.


This t-shirt adheres strictly to the Fair Wear Foundation regulations that ensure fair and safe working conditions for the workers who manufacture the base t-shirt.

70s Roubaix Organic T-Shirt

  • A dark heather blue colour t-shirt in 100% organic cotton, hand screen printed with a 2 colour designs inspired by the iconic Paris-Roubaix race on the left breast and full back.

    Regular fitting, the super soft cotton construction is finished with a fine ribbed collar, taped neck and full side seams to ensure elevated levels of post ride comfort.