Roubaix Original Organic T-Shirt

Paris-Roubaix, also known as "the Queen of the Classics" or "the Hell of the North", is a brutal springtime race set in Northern France. Famous for the rough cobblestone sections it traverses and the often adverse weather under which it is run, the competition is a war of attrition and is regularly won via a "survival of the fittest" type scenario.


Ever since its inception way back in 1896, the race, as its name implies, has started in or nearby Paris and has finished in the small northern French city of Roubaix. The race was created by two textile manufacturers from Roubaix, Théodore Vienne and Maurice Perez. These two entrepreneurs had recently built a new velodrome and were brainstorming ways to increase its publicity. They hit upon the idea of holding a race from the world-famous capital of France, Paris, all the way north to their new venture. After much organising, aided by the help of the national daily sports newspaper "Le Velo", a route was planned, prize money was secured, and the race was born.


With the finish permanently residing in Roubaix and with the race founders being inhabitants of the city, the race is often fittingly and fondly known purely as "Roubaix". The current finish line is on the Vélodrome André-Pétrieux, which is a different track to the founder's original construction. This modern velodrome finish, used since 1943, is iconic, with some of the most famous riders within the sport's history, including Merckx, De Vlaeminck, Coppi, Kelly, Moser, Boonen and Cancellara, all being triumphant on its boards.

Roubaix Original Organic T-Shirt

  • A navy t-shirt in 100% organic ring-spun combed cotton, hand screen printed with a design inspired by Paris-Roubaix.

    Regular fitting, the super soft cotton construction is finished with a 1x1 ribbed collar with twin needle topstitch, herringbone back neck tape, wide double topstitch hems and full side seams to ensure elevated levels of post ride comfort.